WELLA IS AN OFFICIAL PARTNER OF F1 ACADEMY™
Wella Professionals is now an Official Partner of F1 ACADEMY™, the all-female racing series accelerating women’s talent on and off track. This multi-year partnership is more than a sponsorship: it’s a commitment to inspire women to chase their ambitions and express their individuality from the driver's seat to the salon chair.
WELLA PROFESSIONALS X F1 ACADEMY™ PARTNERSHIP
Wella Professionals and F1 AcademyTM have partnered to ignite the world of speed, precision, and power with the spirit of fearless women who choose to transform their ambitions into reality. This is a call to fans everywhere: Own your individuality, rewrite expectations, and embrace limitless transformation on your terms. Susie Wolff, Managing Director of F1 ACADEMYTM said: “We are very proud to welcome Wella Professionals as an Official Partner in the beauty company’s first-ever venture into sports sponsorship. It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.” On the grid, in the paddock and beyond, Wella brings beauty touch-ups, styling sessions, and behind-the-scenes access to a world where polish meets power.
ON TRACK WITH JOANNE CICONTE
Meet Joanne Ciconte, the youngest driver on the F1 Academy™ grid, racing in a bespoke livery and race suit inspired by Wella Professionals’ iconic mermaid and signature red colour. Wella’s bespoke livery coincides with the launch of the brand’s new global campaign Make It You, encouraging people to define beauty on their own terms while championing self-expression through limitless creativity. Between races, Joanne trusts ULTIMATE REPAIR Miracle Hair Rescue for 90 seconds damage repair and ULTIMATE SMOOTH Miracle Oil for nourished and unstoppable hair for up to 3 days.
MAKE IT YOU IN THE FAST LANE
Just as Wella Professionals’ ULTIMATE REPAIR unlocks the potential of hair to be stronger, more resilient, and beautifully expressive, we empower women to confidently pursue who they are and who they choose to become. MAKE IT YOU is a declaration of strength through performance and transformation without limits from the salon chair to the driver’s seat. Whether you’re chasing dreams at 200km/h or styling your hair before work, this is your moment to take the lead.
F1 ACADEMY™ RACES 2025 CALENDAR
02-04 May - Miami
13-15 June - Montreal
29-31 August - Zandvoort
03-05 October - Singapore
20-22 November - Las Vegas