COLOR CHARM TECHNOLOGY
Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant.
Here's how it works:
Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
The gel penetrates the hair shaft to deliver vibrant color molecules.
The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
Beautiful, vibrant, long-lasting hair color and excellent gray coverage.
VALUE. RELIABILITY. VIBRANCY.
Vibrant palette without boundaries in neutral,
ash, gold, warm and red shades
Long lasting, fade resistant results
Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology
Excellent gray coverage that covers the most resistant grays
Up to 60% more conditioning than the leading competitor
Up to 43% more shine, even on darker hair*
Gentle floral fragrance for a pleasurable coloring experience
*versus untreated hair
Experience more education on Color Charm on WellaInteractive.com