10 Platinum Blonde Hair Color Ideas

Image Credit: @brianacisneros

Ready to brave the brightest blonde of all? Platinum hair color is a forever trending shade that always turns heads, whether you wear it all over or with a balayage technique. So, let's explore everything you need to know about platinum hair, from who it suits to how to maintain it, alongside 10 looks you're going to love.

Here's the full lowdown...

WHAT IS PLATINUM BLONDE HAIR COLOR?

Platinum blonde is an ultra-light, super-bright and almost-white hair color that features soft, neutral and, sometimes, subtle golden undertones. But, that's not to say you can only wear this trend neutral or with a hint of warmth. What started out as a Barbie bombshell look has now expanded to suit a range of styles, including cool Nordic blondes, frosty tones and icy platinum colors. So, whether you're wearing platinum tones all over or teaming them with a shadow root, you're guaranteed to find a tone and technique that fits your aesthetic.

WHAT SKIN TONE LOOKS GOOD WITH PLATINUM HAIR?

All skin tones can work platinum blonde hair, as long as you get the undertones right and make it you. The first step is knowing if you have a cool, warm or neutral skin tone. Then follow these guidelines:

If you have a warm skin tone: choose a platinum blonde with neutral or soft yellow undertones to enhance the existing hints of gold in your complexion. Prefer a striking contrast? Try a cool, clean, snowy-white platinum.

If you have a cool skin tone: opt for frosted shades of platinum with hints of silver or blue. Want to warm things up? Then embrace golden undertones that contrast beautifully against your cool complexion.

If you have a neutral skin tone: anything goes. Cool, warm or neutral – all platinum blondes suit you, so lean into the shade that best suits your style and personality.

SO, HOW DO I GET PLATINUM BLONDE HAIR?

Achieving super blonde, platinum hair requires high levels of lifting; a process that can put stress on your hair if it's not carried out with the right products and expert care. So, we recommend placing this kind of transformation in the hands of a professional. They'll be able to create a platinum blonde look that's bespoke to your hair type, concerns and condition.

While everyone's journey to platinum blonde is different, here's a look at the steps usually involved when you head to your nearest Wella salon...

STEP 1: PRE-LIGHTENING

One of the best things about a Wella salon? The products. We've been driving innovation for 140 years, and our formulas reflect that with a cutting-edge approach to no-compromise color. Case in point: BlondorPlex. Like no other lightener, it's powered by our bond-strengthening WellaPlex ingredient, so you get the blonde you've always wanted with up to 97% less hair breakage¹ built in.

Plus, it gives you up to 9 levels of lift, making platinum shades more attainable. This benefit is essential if you want a light, bright blonde hue that respects your hair's integrity. Your colorist will start with this step to give you a blonde canvas. BlondorPlex can be applied all over, in balayage highlights or with an ombre technique, depending on the look you want.

STEP 2: BLONDE TONING

Once your base has been lifted to the correct level (this may take more than one session if the base is dark), a hair toner will personalize your shade to perfection. With Wella Professionals, you have a wide range of options for your dream hair color, from a zero-damage color glaze to a permanent formula that's luminous in every light.

FOR 250% SHINIER HAIR², TONE WITH SHINEFINITY COLOR GLAZE

This zero damage, zero lift, demi-permanent glaze delivers a shimmery, translucent veil of color, with mirror-like shine so beautiful, you can almost feel it. Ask your colorist to use this toner when a kind-to-strands boost of blonde is the goal. A range of ultra-light shades lets you enjoy platinum perfection in the gentlest way.

FOR LIT-FROM-WITHIN LUMINOSITY, TONE WITH ILLUMINA COLOR

To get your blonde brighter, you may need a permanent hair color with a little lift. Keep it lustrous, luminous and light-reflective with the power of Illumina Color. Youthful, radiant and 100% natural-looking, its one-of-a-kind formula harnesses MicroLight Technology, which improves the clarity of the hair cuticle so light can enter the hair shaft. The result: a lit-from-within glow that enhances your hair's natural highs and lows. This radiance-boosting formula also gives you up to 3 levels of lift and 100% grey coverage.

FOR TRUE-TO-TONE VIBRANCY AND SHINE, TONE WITH COLOR TOUCH

Always loved but now better-than-ever, Color Touch is our iconic, vegan, demi-permanent formula that's now infused with Metal Purifier. (Because, did you know? We all have invisible metals lingering in our hair.) The result: true-to-tone vibrancy and shine, no matter your hair's condition. The rich color also enhances your natural highs and lows for a multi-tonal finish.

FOR INTENSITY AND DIMENSION, TONE WITH KOLESTON PERFECT

When it's statement-making platinum you crave, Koleston Perfect is your formula. The permanent hair color is all about vibrancy, intensity and shine, no matter your shade. The built-in Metal Purifier neutralizes metals in your hair for true-to-tone results, while Ultra Precision Color Technology provides pure, balanced results with natural depth and shine³. A wide range of colors means any type of platinum is possible, from a golden bombshell tone to an icy, frosty glow.

10 PLATINUM BLONDE HAIR LOOKS TO TRY

1. SURREAL PLATINUM BLONDE

Inspired by the tone-perfect hair colors seen in AI-generated images, Surreal Color lets you take see-it-to-believe-it shades from screen to reality with a mix of natural and precision lightening techniques. It's our new menu of signature services, made up of six lust-have looks, including Surreal Platinum – a softly rooted, multidimensional, ultra-light blonde. Cool and clean, soft yet statement-making, it seems almost too good to be true.

2. GOLDEN PLATINUM BLONDE

Image Credit: @brianacisneros

This glimmering golden tone is your Hollywood platinum; a bombshell shade that shines so bright, it's like a ring light following you everywhere. Illumina Color is the ideal formula for this look, thanks to its lit-from-within finish. Ask your colorist to use it when you want a gold-tinted blonde with major inside-out glow.

3. ICY PLATINUM BLONDE

Image Credit: @anderrateliehair

For a platinum that's giving winter vibes, take your tone icy. Embrace sweeps of silver and, if you're brave, hints of blue to inject strands with a flawlessly frosty finish. Koleston Perfect has a range of cool tones that bring some serious heat, allowing you (and your colorist) to choose a power platinum that's tailored to your skin tone.

4. ROOTED PLATINUM BLONDE

Image Credit: @helena_thornton_hair

For a platinum hue with an old money blonde feel, ask your colorist for pearly, iridescent shades, combined with a luxe root blend that's on the right side of effortless. The natural-looking radiance of Illumina Color makes it ideal for this kind of creation, as it leaves hair positively beaming with health. Finish with a silky blow-dry, courtesy of a few drops of ULTIMATE SMOOTH Miracle Oil Serum.

5. Platinum Blonde Curly Hair

Image Credit: @rosicurls

We see so many examples of straight, platinum hair – that sheet of ice look that's so popular – but the shade is equally stunning when teamed with bountiful curls. Texture definition is key to ensuring platinum tones look their brightest, so make sure you finish your look with NutriCurls Curlixir Balm for softness, hold and beautiful bounce.

6. PLATINUM BLONDE FACE-FRAMING HIGHLIGHTS

Image Credit: @daisy_goord

If you want hair color techniques that do as much for your skin as they do for your hair, face-framing highlights are second to none, giving your complexion a pop of radiance. Take it to the next level with a platinum face frame that stands out against ash blonde lengths. BlondorPlex is the perfect lightener for this look, as it offers gentler lifting through the finer hair at the front. Finish with ULTIMATE SMOOTH Miracle Oil Serum for added shine.

7. VANILLA PLATINUM HAIR COLOR

Image Credit: @aalyhabeauty

Proving vanilla is anything but boring, this neutral platinum blonde is a great all-rounder, giving warm and cool skin tones a shot of stunning vibrancy. We love a SHINEFINITY Color Glaze for blondes that truly shimmer – a shine-boosting formula that leaves your hair up to 50% smoother and softer⁴.

8. PLATINUM PINK HAIR COLOR

Image Credit: @thezachmesquit

Platinum blonde is the perfect base for a pop of pastel. Case in point: this pink-tinted mane, which retains all that airy lightness while reflecting candyfloss tones. Created with rosy tones from the SHINEFINITY Color Glaze palette, it shows just how glossy this zero-damage formula goes. Maintain it at home with the Color Fresh Mask in Pink Blush.

9. PLATINUM BLONDE PIXIE CUT

Image Credit: @brianacisneros

Part pixie, part bob, this blonde 'bixie' is the embodiment of sass, created with BlondorPlex to help hair reach that light, bright, ultra-luminous shade. The lightener has an anti-brass complex that helps to reduce orange and yellow tones during lightening, so you have the ideal canvas for a Color Touch toner. Team with black kohl around your eyes for some killer contrast.

10. NORDIC PLATINUM BLONDE

Image Credit: @jhair_stylist

For that Nordic blonde effect, you want the cleanest lift from root to tip. Even close to the scalp, it's pure and white, giving the appearance of a born-with-it shade. Add an extra statement by teaming your bleached bob with bleached brows for a wow-worthy effect. Just don't forget your purple shampoo for this look – it's a shade that needs to stay cool.

HOW DO I MAINTAIN PLATINUM BLONDE HAIR?

Platinum hair color needs extra TLC to stay healthy and full of shine. So, if you're working the brightest blonde, you need these at-home hair maintenance products...

A DEEP CONDITIONING MASK

Did you know that the lighter your hair is, the less it's able to reflect the light? It's true; making blonde hair shine is tricky, unless you have the right hair care products. So, as well as using ULTIMATE SMOOTH Shampoo and ULTIMATE SMOOTH Conditioner, give your hair an added dose of deep-down care with a weekly deep treatment. We love the ULTIMATE SMOOTH Intense Mask for glossy shine and intensive nourishment in one. The color-safe formulas defies frizz, injects hair with supreme smoothness, and leaves it easier to detangle.

A LEAVE-IN TREATMENT

Repair hair damage in 90 seconds⁵ with ULTIMATE REPAIR Miracle Hair Rescue, a leave-in treatment that's more than earned its 'miracle' name. It also leaves you with 99% less breakage⁶, so you can enjoy a healthier blonde. Simply mist it through clean, damp hair, let it absorb for 90 seconds, and then style as usual.

A HYDRATING OIL

Restore nourishment after hair bleaching with ULTIMATE SMOOTH Miracle Oil Serum, a hair serum-meets-oil that's packed with replenishing Squalane and Omega-9. Layer it over the top of ULTIMATE REPAIR Miracle Hair Rescue for a healing, smoothing power pair, then use it as a heat protectant and moisturizer in between washes. The luxurious elixir nourishes hair in 30 seconds for smoothness that lasts up to 3 days⁷, so you can enjoy frizz-free lengths for longer.

¹ When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.

² Versus untreated bleached hair.

³ For people not allergic to hair colorants.

⁴ Instrumental testing versus our regular demi-permanent color.

⁵ When using ULTIMATE REPAIR Miracle Hair Rescue.

⁶ When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.

⁷ When using ULTIMATE SMOOTH Miracle Oil Serum, if unwashed for 3 days, vs. untreated.