HOB International Creative Director & triple winner of HJ’s British Hairdresser of the Year Award (2008, 2009, 2011 & 2013). Akin develops the brand’s signature imagery, whilst leading the creative team on a busy schedule of shows and seminars worldwide. Renowned for precision work and striking the perfect balance between edgy and commerciality, Akin has an ability to deliver trends and expert advice that demystifies even the most complex hair problems.