30/08/2017

3 Ways to Wear It: Violet Blonde Hair

Close-up of smooth, shiny hair in a soft lavender shade.

While there’s no denying that 2017 has been the year of millennial pink, there’s another trending colour flooding our social feeds and providing us with endless hairspiration. Violet blonde hair colour is in, and the finished look is the stuff of Pinterest dreams, with a subtle purple tint adding a touch of cool-girl vibrancy to your lightened locks.


If you’re looking to refresh your end-of-summer hair, violet blonde is the way to go. But how do you nail that perfect balance of pastel purple and pale blonde tones?


In the salon, your Wella Professionals colourist will aim to achieve a pale yellow undertone in the hair first, before putting dry or damp, unconditioned strands through a violet blonde toning process. Using a tonal blend – like Color Fresh: 50g 0/6 + 5g 6/66 – they’ll create a pastel purple shade that adds a welcome dose of shimmer and shine to your hair.


The next part is down to you. To ensure your violet blonde hair stays fresher for longer, use Wella Professionals Brilliance Shampoo and Conditioner for optimal colour protection. Once a week, introduce a purple shampoo and conditioner into your routine. Leave the conditioner in your hair for 5–10 minutes to help eliminate brassy tones.


Looking for more inspiration? Here are three ways to wear the violet blonde look – whether you’re after a subtle effect or an all-over purple wash…


Want further inspiration? Here are three ways to wear the violet blonde look, whether you crave a subtle effect or an all-over purple wash...


Violet Highlights


Ask your colourist to add a scattering of vibrant violet highlights through your blonde hair. You could even mix these with subtle silver tones for a look that’s right on trend.


Life in Lilac


Ask for an all-over lilac tint that teeters on the edge of platinum blonde. Pair it with silky-straight strands to really show off the shine-boosting benefits of your colour.

Close-up of long, wavy hair in a soft lavender shade with a gradient effect, transitioning from a deeper purple at the roots to a pastel tone towards the ends.
INVIGO Color Brilliance Color Protection Shampoo is passed from one model’s hand to another’s.

Purple Reign


Focus the violet tones through the roots for a head-turning purple crown of colour. We love how this look fades from a washed-out neon at the top to an icy pastel at the tips.


Follow us on Instagram for the hottest summer hair looks. Don’t forget to tag us in your photos using #WellaHair and #StylistsDoItBetter to show off your latest styles and for a chance to be featured on our social channels.


Ready to try a violet blonde wash? Find your nearest Wella Professionals colourist with our Salon Finder.

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